Seller Marketing Plan
Nobody does more to sell your home.
There are many considerations when choosing who to work with to sell your home. At the top of the list should be “what you get” from the agent you choose. In addition to an impeccable reputation, consistent 5-star reviews, top ratings from the largest portals on the web (Zillow, Yelp, Google) and an abundance of real life case-studies, nobody does more to get your home sold. Here is what you get when you work with a Thrive Advisor to sell your home:
HDR Professional Photography
When it comes to showcasing your home online, photography is paramount. According to Virtuance, 86% of buyers say images are the most important feature when deciding to visit a home. In addition, listings with professional photography get 61% more views, resulting in more showings and more offers. We commission the city’s best photographers, capturing compelling details of your home to invoke an emotional response from buyers. We even take into consideration the time of day and the N/S/W/E direction of your home to ensure we accentuate your home’s most compelling features. Click here to see just how amazing your home can look!
HDR Professional Photography
When it comes to showcasing your home online, photography is paramount. According to Virtuance, 86% of buyers say images are the most important feature when deciding to visit a home. In addition, listings with professional photography get 61% more views, resulting in more showings and more offers. We commission the city’s best photographers, capturing compelling details of your home to invoke an emotional response from buyers. We even take into consideration the time of day and the N/S/W/E direction of your home to ensure we accentuate your home’s most compelling features. Click here to see just how amazing your home can look!
3D Virtual Tour
In addition to still photography, we engage Matterport 3D technology to create a three-dimensional virtual tour of your home, allowing both agents and prospective buyers from anywhere to walk through your home virtually. We also create a “doll house”, or top-down, view for each level of your home, allowing agents and buyers a clear view of the property layout and floorplan. Click here to see this incredible new technology!
3D Virtual Tour
In addition to still photography, we engage Matterport 3D technology to create a three-dimensional virtual tour of your home, allowing both agents and prospective buyers from anywhere to walk through your home virtually. We also create a “doll house”, or top-down, view for each level of your home, allowing agents and buyers a clear view of the property layout and floorplan. Click here to see this incredible new technology!
Video Tour
To compliment the 3D Virtual Tour, we will also create a commentated video walk thru of your home. This gives your Advisor the opportunity to highlight some of your homes most compelling features. In addition, homes with video walk thru’s rank higher on some of the worlds most popular home search sites like Zillow, giving you a boost in exposure to a wide audience of potential buyers.
Video Tour
To compliment the 3D Virtual Tour, we will also create a commentated video walk thru of your home. This gives your Advisor the opportunity to highlight some of your homes most compelling features. In addition, homes with video walk thru’s rank higher on some of the worlds most popular home search sites like Zillow, giving you a boost in exposure to a wide audience of potential buyers.
Professional Cleaning
To prepare your home for the mainstage, we will have it professionally cleaned so that it is in the best showing condition. It’s also one less thing for you to have to worry about. We want your home to gleam, and to present in a high end hotel style. This is one more way we ensure the greatest impact when your home hits the market.
Professional Cleaning
To prepare your home for the mainstage, we will have it professionally cleaned so that it is in the best showing condition. It’s also one less thing for you to have to worry about. We want your home to gleam, and to present in a high end hotel style. This is one more way we ensure the greatest impact when your home hits the market.
Staging Consultation
According to the National Association of Realtors, 83% of Buyer’s Agents report that staging a home makes it easier for their buyers to envision themselves living there. That’s why we hire professional stagers to consult with you about the contents and arrangement of your home. More often than not, our staging consultants can work with your current furniture and belongings to make your home as visually appealing as possible.
Staging Consultation
According to the National Association of Realtors, 83% of Buyer’s Agents report that staging a home makes it easier for their buyers to envision themselves living there. That’s why we hire professional stagers to consult with you about the contents and arrangement of your home. More often than not, our staging consultants can work with your current furniture and belongings to make your home as visually appealing as possible.
Targeted Social Media Campaigns
According to Brandwatch, 68% of US adults use Facebook. 51% of them use it several times a day. 51% of Instagram users access the platform daily, and 35% say they look at their account several times per day. We hire professional, full time digital marketers to leverage the power of Facebook and Instagram by targeting the most likely buyer for your home, and placing strategic, engaging ads with tailored messaging in their news feeds.
Targeted Social Media Campaigns
According to Brandwatch, 68% of US adults use Facebook. 51% of them use it several times a day. 51% of Instagram users access the platform daily, and 35% say they look at their account several times per day. We hire professional, full time digital marketers to leverage the power of Facebook and Instagram by targeting the most likely buyer for your home, and placing strategic, engaging ads with tailored messaging in their news feeds.
Lifecycle Ads
Unlike most agents, we don’t just market your property in the beginning when we initially list it, we continue to market your property with multiple (and varying) ad campaigns throughout the lifecycle of the entire process. From pre-listing to initial launch to first open house to under contract and all the way to closing, your home will continue to be marketed in a fresh and relevant way. After all, the best way to ensure a clear path to your better life is with a back-up offer just in case the first buyer is unable to close.
Lifecycle Ads
Unlike most agents, we don’t just market your property in the beginning when we initially list it, we continue to market your property with multiple (and varying) ad campaigns throughout the lifecycle of the entire process. From pre-listing to initial launch to first open house to under contract and all the way to closing, your home will continue to be marketed in a fresh and relevant way. After all, the best way to ensure a clear path to your better life is with a back-up offer just in case the first buyer is unable to close.
Portal Marketing
95% of buyers start their search online. 80% of homes get viewed on Zillow by buyers. But Zillow isn’t the only online resource buyers use – there’s also Trulia, Realtor.com, Redfin and a host of others. Your home will be on ALL of them and updated regularly. In addition, on Zillow, your home will be promoted at the top of the search results since we do video walk-through’s on all of our listings.
Portal Marketing
95% of buyers start their search online. 80% of homes get viewed on Zillow by buyers. But Zillow isn’t the only online resource buyers use – there’s also Trulia, Realtor.com, Redfin and a host of others. Your home will be on ALL of them and updated regularly. In addition, on Zillow, your home will be promoted at the top of the search results since we do video walk-through’s on all of our listings.
Print Marketing
We design, create and print full-color, eye-catching flyers and brochures for buyers and their agents to take with them after seeing your home. These pieces not only highlight the best features of your home, but also the compelling aspects of the surrounding area and neighborhood. For Luxury homes, we also advertise your property in Luxury Home Magazine, and buy a digital ad spot on their website as well. Click here for an example of our print marketing.
Print Marketing
We design, create and print full-color, eye-catching flyers and brochures for buyers and their agents to take with them after seeing your home. These pieces not only highlight the best features of your home, but also the compelling aspects of the surrounding area and neighborhood. For Luxury homes, we also advertise your property in Luxury Home Magazine, and buy a digital ad spot on their website as well. Click here for an example of our print marketing.
Agent Marketing
With over 20,000 agents in our MLS, it is critical to educate them about your home and ensure they are armed with the right information to share with their buyer clients. We leverage proprietary lists to distribute pictures, descriptions and links to those key buyer agents. In addition, we also call the most active agents in the area to directly engage them with information about your home, and to see if there is a possible match with a buyer.
Agent Marketing
With over 20,000 agents in our MLS, it is critical to educate them about your home and ensure they are armed with the right information to share with their buyer clients. We leverage proprietary lists to distribute pictures, descriptions and links to those key buyer agents. In addition, we also call the most active agents in the area to directly engage them with information about your home, and to see if there is a possible match with a buyer.
Feature Cards
Your home has many compelling features – some are self-evident, but others are hidden, like “heated floors” for example. We place designer Feature Cards in strategic points throughout your home to call-out unique features that may otherwise go unnoticed by buyers and agents.
Feature Cards
Your home has many compelling features – some are self-evident, but others are hidden, like “heated floors” for example. We place designer Feature Cards in strategic points throughout your home to call-out unique features that may otherwise go unnoticed by buyers and agents.
Semi-Custom Property Website
We will create and publish a semi-custom website to promote and market your home online. This site will be unique to your home only, contain all the information a prospective buyer wants access to like descriptions, photos, virtual tours, downloadable addenda and will also be mobile optimized. Our sites are also search engine friendly and will contain area information such as schools and restaurants. Visit www.1828Tiverton.com for an example of one of our sites.
Semi-Custom Property Website
We will create and publish a semi-custom website to promote and market your home online. This site will be unique to your home only, contain all the information a prospective buyer wants access to like descriptions, photos, virtual tours, downloadable addenda and will also be mobile optimized. Our sites are also search engine friendly and will contain area information such as schools and restaurants. Visit www.1828Tiverton.com for an example of one of our sites.
Open Houses
Every listing deserves a “grand opening”! Although many agents will tell you that open houses don’t sell homes, we disagree. Open houses done poorly don’t sell homes. But open houses executed strategically with the right timing and purpose absolutely sell homes, and usually for more. That’s why we prepare, promote and host an open house designed to generate interest, competition and multiple offers.
Open Houses
Every listing deserves a “grand opening”! Although many agents will tell you that open houses don’t sell homes, we disagree. Open houses done poorly don’t sell homes. But open houses executed strategically with the right timing and purpose absolutely sell homes, and usually for more. That’s why we prepare, promote and host an open house designed to generate interest, competition and multiple offers.
Brokerage Marketing
Did you know there are over 16,000 agent websites, and over 1,200 brokerage websites in our city that buyers use to find homes? The good news is that your home will be displayed on every agent website and every brokerage website, giving you massive exposure to buyers using those sites. That way you can rest assured that no matter which agent a buyer is working with, and no matter which brokerage that agent works for, your home will be advertised with ALL of them.
Brokerage Marketing
Did you know there are over 16,000 agent websites, and over 1,200 brokerage websites in our city that buyers use to find homes? The good news is that your home will be displayed on every agent website and every brokerage website, giving you massive exposure to buyers using those sites. That way you can rest assured that no matter which agent a buyer is working with, and no matter which brokerage that agent works for, your home will be advertised with ALL of them.
Beautiful Signage
Your home will be marketed 24/7 with a premier yard-arm sign, professionally designed by our in-house Certified Luxury Marketing Specialist (CLMS). Our distinguished signs say more than “this house is for sale” – they also show the community and agent community that you have selected a best-in-class broker to represent you – a Thrive Advisor.
Beautiful Signage
Your home will be marketed 24/7 with a premier yard-arm sign, professionally designed by our in-house Certified Luxury Marketing Specialist (CLMS). Our distinguished signs say more than “this house is for sale” – they also show the community and agent community that you have selected a best-in-class broker to represent you – a Thrive Advisor.
Intra-Office Promotion
Thrive Real Estate Advisors meet every week, 50 weeks out of the year to share best practices, study market trends and also share coming soon listings as well as active listings. In this way, your home will get promotoed to our entire company of Advisors, who in turn share your home directly to their clients.
Intra-Office Promotion
Thrive Real Estate Advisors meet every week, 50 weeks out of the year to share best practices, study market trends and also share coming soon listings as well as active listings. In this way, your home will get promoted to our entire company of Advisors, who in turn share your home directly to their clients.
Nationwide Network
There’s a lot of stress involved in moving, especially if you’re moving out of the area to a new city where you may not have the contacts you need. Through the years, we have developed a nation-wide network of full time, professional real estate agents who we’ve already vetted (who better to vet an agent than another agent) and who we trust.
Nationwide Network
There’s a lot of stress involved in moving, especially if you’re moving out of the area to a new city where you may not have the contacts you need. Through the years, we have developed a nation-wide network of full time, professional real estate agents who we’ve already vetted (who better to vet an agent than another agent) and who we trust.
Repairs & Updates
Over the past 15 years we’ve developed the A-List of trusted vendors in the area. You’ll have access to any trade, service provider and contractor that you need throughout the process. This can be especially powerful and save you a lot of time in the preparation stage of getting your home ready for the market.
Repairs & Updates
Over the past 15 years we’ve developed the A-List of trusted vendors in the area. You’ll have access to any trade, service provider and contractor that you need throughout the process. This can be especially powerful and save you a lot of time in the preparation stage of getting your home ready for the market.
REjuvenate Program
The REjuvenate program is a true concierge service that not only fronts the costs for all repairs, renovations and staging but also handles all the details from proposal to punch list, quickly transforming homes into the move-in condition buyers want while maximizing the value for sellers. Homes that are updated through the REjuvenate offering sell for $50k more and 50% faster, on average. Click here to learn more!
REjuvenate Program
The REjuvenate program is a true concierge service that not only fronts the costs for all repairs, renovations and staging but also handles all the details from proposal to punch list, quickly transforming homes into the move-in condition buyers want while maximizing the value for sellers. Homes that are updated through the REjuvenate offering sell for $50k more and 50% faster, on average. Click here to learn more!
Transaction Concierge
We provide full time, licensed transaction specialists that will assist with making sure everything happens smoothly. They are available to you anytime 9am-5pm MST. Even if you do not have a need to contact them, they are constantly working behind the scenes to schedule vendors, inspectors and agents as well as coordinate your lender, title representative, documents, disclosures and contracts on your behalf.
Transaction Concierge
We provide full time, licensed transaction specialists that will assist with making sure everything happens smoothly. They are available to you anytime 9am-5pm MST. Even if you do not have a need to contact them, they are constantly working behind the scenes to schedule vendors, inspectors and agents as well as coordinate your lender, title representative, documents, disclosures and contracts on your behalf.
Showing Appointment App
Selling a home usually involves a lot of showing appointments, which can be difficult to confirm and track. We provide an app that empowers you to be in full control of when showings occur. We also ensure via the app that ALL showings are done by licensed real estate professionals. You can accept showings, decline showings and even reschedule showings all with a few taps. We can even facilitate multiple users and give you the option of requiring just one user to approve showings or all users. Click here to check it out here on Android or here on iOS.
Showing Appointment App
Selling a home usually involves a lot of showing appointments, which can be difficult to confirm and track. We provide an app that empowers you to be in full control of when showings occur. We also ensure via the app that ALL showings are done by licensed real estate professionals. You can accept showings, decline showings and even reschedule showings all with a few taps. We can even facilitate multiple users and give you the option of requiring just one user to approve showings or all users. Click here to check it out here on Android or here on iOS.
Communication Guarantee
We guarantee same day responses to anything you may need throughout the selling process. If for some reason your Thrive Advisor cannot respond to you in the same day, a support concierge will respond. We also schedule a weekly update call with you to ensure we have clear, routine communication.
Communication Guarantee
We guarantee same day responses to anything you may need throughout the selling process. If for some reason your Thrive Advisor cannot respond to you in the same day, a support concierge will respond. We also schedule a weekly update call with you to ensure we have clear, routine communication.
Moving Coordination
We provide you with a centralized platform called Updater that reduces the pain points of moving: selecting a moving company, connecting utilities, choosing and activating internet / phone services, mailing address updates, subscriptions updates, DMV updates, setting up home security services, and more.
Moving Coordination
We provide you with a centralized platform called Updater that reduces the pain points of moving: selecting a moving company, connecting utilities, choosing and activating internet / phone services, mailing address updates, subscriptions updates, DMV updates, setting up home security services, and more.
Robust Pricing Analytics
The single most important thing in selling your home is pricing it correctly relative to current market conditions and buyer demand. To determine the most accurate reflection of both factors, we will take into account both the macro and micro data. The macro data is the market conditions overall, and the micro data is the market conditions in your specific neighborhood or local area. Paired with our deep experience and market knowledge, we will collaboratively come to a price that will sell your home in an acceptable timeframe, but that will also maximize your “cash in pocket”. You will have access to all of the data and reports along the way, and ongoing even after your home is on the market. Click here to browse one of our recent analysis reports.
Robust Pricing Analytics
The single most important thing in selling your home is pricing it correctly relative to current market conditions and buyer demand. To determine the most accurate reflection of both factors, we will take into account both the macro and micro data. The macro data is the market conditions overall, and the micro data is the market conditions in your specific neighborhood or local area. Paired with our deep experience and market knowledge, we will collaboratively come to a price that will sell your home in an acceptable timeframe, but that will also maximize your “cash in pocket”. You will have access to all of the data and reports along the way, and ongoing even after your home is on the market. Click here to browse one of our recent analysis reports.
Market Monitoring
Stay informed and empowered throughout the process of selling your home by having visibility into the market trends in your specific neighborhood. Whenever a new listing comes on or off the market you will know. Together, we will use this information to make marketing, pricing, and showing alterations to help your home sell faster. Click here to see a real-time example of one of our market trend reports.
Market Monitoring
Stay informed and empowered throughout the process of selling your home by having visibility into the market trends in your specific neighborhood. Whenever a new listing comes on or off the market you will know. Together, we will use this information to make marketing, pricing, and showing alterations to help your home sell faster. Click here to see a real-time example of one of our market trend reports.
